ow to work smarter and get more ideal clients
There has not been a lot written on this subject, but it is very important to understand that not everyone is your ideal client, and not everyone is going to want to buy what you are selling. keep reading to find a couple of shortcuts to help you target your ideal client online.
I always find it fascinating that so many business people think they can run before they walk. That old saying comes to mind – “When we fail to plan, we plan to fail”. No one wants to fail, but we need to take the time and do our home work, to ensure that we succeed. I call it stacking the odds in our favor, or strategizing to succeed. Anyway you cut it, a little bit of planning can save you a huge headache.
In order to identify who your ideal clients & customers are, you need to ask and answer pertinent questions, so you can target your audience. Not just a niche or market, but demographics of your ideal client. The better you know who they are, the easier it is to identify products that they will like and most likely buy. Take a look at your present customers, and answer these questions, so you can figure out who that ideal client or customer is.
Here are a few questions to help you get started:
What age is your ideal client?
What gender is your ideal client?
What is their highest level of education?
What geographic location do they reside in?
Do they own or rent their home?
Do they have children?
Do they have pets?
What is their yearly income?
What interests do they have?
Where do they vacation?
What vehicle do they drive?
Are they involved in sports?
What do they do with their spare time?
Do they volunteer?
What books & magazines do they read?
Questions like these are important to help you narrow down and identify your ideal client, so you can develop your marketing strategy, and move forward with your business. Feel free to add to the list, and answer them. The more specific you can get, the easier it will be to market to them on social media, and target different niche markets or specific interests.
If you decide to pay for advertising on Facebook, you will see that they really help you target your ideal customer, so you actually reach them and not waste your money. You can narrow your target audience by age, location, and you can even target your competition if you wish.
There is a neat little shortcut to help with this. Use www.Quantcast.com for demographics on website users.
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